The Umbrella Syndicate Difference


How The Umbrella Syndicate differs from other
PR/Marketing Firms

At the end of the day public relations, marketing and advertising are about communicating a story. The “why” is identical: Get customers. Move product. Drive revenue. “How” is what sets us apart from other companies. The lines between the various forms of mass communications have definitely blurred in recent times, as more and more of our lives migrate online. The Umbrella Syndicate’s mission is to amplify good people, good messages, and good causes through social media.

Management vs. Growth

Many companies try to get away with doing the bare minimum by merely managing your social media platforms. They offer plans promising only to watch over your accounts rather than attempt to promote growth within your social media sites. They do this for several reasons some companies don’t want to bother with the cost, time, and/or resources required in order to help your social media platforms grow. We at The Umbrella Syndicate understand the entire point of obtaining social media platforms is to help grow your business. Not only does growth help promote your brand, but it gives you credibility in the eyes of your customers.

Social Promotion

The Umbrella Syndicate offers a wide arrangement of products and services you can purchase, and use for content creation purposes. For instance, our event photo graphics the most talked about photography in the DMV area, and is featured on our Facebook page every time we cover your event. Because we have such a massive audience,your event/cause/organization gets exposed to that many more people. You are also more than welcome to use those photos to build content for your social media.

Empty Growth vs. Authentic Growth

You may have encountered companies in the past that have produced growth for you in the form of empty growth. What is empty growth? Some companies think that getting your likes, and followers up is the main concern, but where those likes, and followers come from is irrelevant… Wrong! Though it is much cheaper to do this, we at The Umbrella Syndicate have found that by obtaining likes, and followers within the markets you hope to target, your social media experience will be much more effective. The Umbrella Syndicate consists of leaders, speakers, authors, musicians, event planners, artists, business owners, etc. that are all about collaboration and networking. You want powerful and influential people to support and endorse your brand, and we are here to connect you.


T.U.S. Leadership

Ken Rochon

Ken Rochon


Ken Rochon is an accomplished entrepreneur of over 30 years with Absolute Entertainment, published author of eight books, including Becoming the Perfect Networker, 

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Succeeding 1 Connection @ a Time, global fusion DJ, founder of Perfect World Network/Perfect Networker, photographer, world traveler, and recipient of America’s Most Influential Business Connector of 2010. Out of Ken’s eight books, two of them are related to world topics. Becoming the Perfect Networker teaches us all about the mindset and behaviors essential to successful networkers. Making Friends Around the World promotes acceptance and global thinking for children while The Centurion World Traveller encourages people to experience the world before they are not well enough to do so and it becomes too late. As President of Perfect Publishing, Ken offers aspiring and talented authors the amazing opportunity of having their work published and recognized publicly. He goes to great lengths supporting writers from the first draft to the final manuscript and into the final printing stage. Traveling across the U.S. and over 101 countries to attend various speaking/public engagements and business networking events, he also finds time to indulge in his passion for photography – an art form that he majestically captures with consummate skill. Invited to shoot numerous events, Ken’s stunning photos are a masterpiece of marketing, a visual delight. Following Absolute Entertainment, Ken has expanded to Absolute Productions (AP), building his renowned expertise and passion for producing world-class events. Now, in perfect alignment with his mission to make a difference in the world, his most recent project, The Umbrella Syndicate, was born from recognition of a need for expert promotion and social branding in a unique way. Tapping into the energy that “networking Gurus” have through their vast networks, this unique and timely powerful amplification tool has the ability to reach an unlimited audience. To arrange for a book signing or interview, send Ken an email at; or connect with T.U.S. at or on Facebook at

Kennedy Gilbertson

Kennedy Gilbertson

Director of Sales

Federico Giller

Federico Giller

International Videography & Product Launch

Syndicate Photographers

Donnell Wallace – General Manager, Photography, Videography

Brian Rayford – Photography, Sales, Videography

Daniel Janak – Photographer

Al Granger – Printing & Publishing

Chris Blackert – Photography, Videography

Federico Giller – Campaigns, Sales, International Videography

Stime Dickerson – Fashion, Photographer

Randy Lerman – Events

Mike Becker – Photographer

Steve Macallester – Author, Photographer

Greta Michaelsen – Photographer, Teacher

Terry Brennen – Music Photographer

Kevin Flowers – DJ, Photographer

Luke Fattorini – Designer, Photographer


Mission Amplifiers

Jalen Ned – Intern

Pride Smith – Design

Kim Burney – Webmaster